Polaroid film: A 1972 “introduction” by Charles and Ray Eames

So serious–artistically and technically–for what is basically just an advertisement!

This short film is intrinsically interesting because it was made by the iconic designers Charles and Ray Eames, but it’s also fascinating as a time capsule of 1972… as a technical lesson on how a wonderful invention worked… and as a reminder of why–even in our age of instantly sharable digital imagery–people still desire this kind of tangible photography.

[Video found via Merlin Mann]

Note: The above YouTube version is inferior to a Vimeo version that I first posted. Unfortunately, it seems to have disappeared. If I can rediscover the better rendition, I’ll repost it.